Often hidden behind his super-sized monitor, Brady works on layouts with the same careful attention to detail as do people who create authentic miniature Civil War soldiers. He sees every project as a chance to make a big statement for clients. Along with excellent design skill, Brady is also a smart strategist who finds the tiny cracks that lead straight to a consumer’s sweet spot.

Prior to Hook, the University of Kansas grad ran DoubleYuji, a shop that merged the worlds of creative, branding and music. He also worked for Rawle Murdy Associates where he worked on Orient Express, CARTA and South Carolina Aquarium.

After dark, Brady spends time as the front-man for Dub Island Soundsystem, a dancehall reggae band and the proud father of his beautiful little girl, Sousa.

Brady’s work has been featured in Print Magazine and Graphis. He’s recorded in Jamaica and performed on bills with artists ranging from Digital Underground to Damian “Junior Gong” Marley.